Muhammad Shahzad
Redondo Beach, CA (USA)
Role(s):
The Yellow Number
Find More Startups
Startup
Location:
Redondo Beach
Industry:
Technology/Web
Year Founded:
2005
Number Employees:
INVALID
Description:
The Yellow Number provides free directory assistance (411) to callers by playing brief audio ads during the call. These ads are created, managed, and bid on via an entirely self-serve model over the web on a really Web 2.0-ish, simple website. Advertisers can decide what areas on a map they want to target and for what categories/keywords of directory assistance calls. They also record ads or multiple ads right on the site with only access to the web and a microphone. They are charged for connected calls only at their maximum bid prices as set on the site for their categories and regions. In essence, they are paying market rates for their target geographies and categories (“keyword” equivalent). The competitive advantage exists in the company's proprietary technology to support the appropri