Monroe Johnson

Phoenixville, PA (USA)
Role(s):
Founder/Owner/Principal

Fenix Creation Studio

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Location: Phoenixville
Description: § Directed conceptual, strategic, and tactical creation of robust, integrated web site and web applications.§ Created web maintenance plans in order to systemically scale website as the company’s client base and capabilities grow.§ Integrated (URL removed) platform with current Contact Management systems, websites and payment services in order to streamline supply processes between artists and clients. § Devised and directed strategies for comprehensive external and internal communications; including prototyping, research, and development of a new product line and brand identity; marketing, cross-selling of products, as well as building customer awareness about the organization and its services. § Performed research and reported on competitive positioning, consumer perceptions, and other areas. § Authored consumer feedback surveys, conducted statistical analysis, and prepared reports for senior management. § Developed and designed web marketing strategies to increase identified distinctions between client and competitors. § Designed corporate identity packages and developed web marketing strategies to increase brand equity. § Formulated and executed marketing plans resulting in substantial increases in brand awareness and customer base. § Wrote business plans for start-up marketing and creative services firms in order to acquire small business financing.
Services Provided:
  • Business Planning
  • Marketing/Advertising
  • Sales Consulting
  • Business Consulting
  • Website Development