Monica Hebert
Arlington, VA (USA)
Role(s):
Founder/Owner/Principal
Hedaco Music
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Startup
Location:
Arlington
Industry:
Non Profit
Year Founded:
1995
Number Employees:
1-10 people
Description:
Hedaco Music Co. headquartered in NYC owns an intellectual property that is ready to be maximized. The property is titled "Breaking The Rules", a revolution for understanding classical music. It is by design targeted towards the baby boomers of the PBS audience mix.
The property has been presented on tour, in person with various audiences and received with resounding acceptance, leaving the audience wanting to know more.
The program incorporates humor as well as various learning styles to engage the listener.
WETA (PBS) has reviewed the program, live and is now asking for a video presentation. Thus this request.
It is our plan to produce a 10-minute production of the program, (which is 54 minutes in length) to provide the PBS staff and system with a strong overview of its television power and appeal. This production will be used to secure placement with the 300 PBS affiliates at their annual conference where in they select programming for the coming year.