Mitch Brantley
Aliso Viejo, CA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
DS Nutrition
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Startup
Location:
Aliso Viejo
Industry:
Retail/Clothing
Year Founded:
2006
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
DS Nutrition is a reatil and online sports nutrition chain. Our key points of difference are our culture, operations and marketing. We have four stores in Southern California. We did $2.5M in sales last year and are 2% below break even. We have a published business plan that takes us to 443 franchise locations in the next five years. Our exit strategy, after optimizing the enterprise, will be one of three idnenified opportunities in year three. We need $500k to restructure and start our marketing and franchising plan, remerchandise our stores, and for working capital.