Mike Smit
Santa Cruz (ABW)
Role(s):
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Rumil Aviation N.V.
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Startup
Location:
Santa Cruz
Industry:
Transportation
Year Founded:
2006
Number Employees:
50-100 people
Description:
Recognizing the need and opportunity to establish an Aruba based airline to support Aruba’s growing reputation as a primary and top vacation destination. Rumil Aviation N.V. is a new company, founded by an experienced and business savvy team of executives in 2006.
Rumil Aviation N.V. will be commercially marketed as Air Aruba International (AAI) based on research conducted on different names with the most brand impact. In the past years, Air Aruba’s brand was well regarded and recognized by the travel community, locally as well as internationally, as a pleasant, reliable and safe airline during its operation.
It is acknowledged that the selected name could conjure thoughts relating to former Air Aruba, however by using a similar name, Air Aruba International will be able to tap into