Mike Bessendorf

nyc, NY (USA)
Role(s):

Redata Corp

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Location: nyc
Industry: Advertising
Year Founded: 1997
Number Employees: INVALID
Description: Hi, (URL removed)i was introduced to help buyers navigate and price the wine jungle. This is is a wine listings and wine ratings site designed specifically for the mobile user. But it can also be used by a regular laptop user. For ratings we consider using the Zagat's approach. We also introduced the Wine Scales that make sense to everybody who ever had to deal with a 100 point scale. Zero being an absolute nothing and 100 is a perfect score! The universe of wines is rated between these two numbers. The average quality wine would be somewhere around 50. It’s interesting to note that a number of wine rating services in the USA use a 100-point scale where an average wine would be anywhere from 70 to 80! This is a $350 mil wine listings business with very little competition.