Miguel Fernandes
Padova (ITA)
Role(s):
Founder/Owner/Principal
Well Fit Woman
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Startup
Location:
Padova
Industry:
Sports/Recreation
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
Idea:
The concept of having a gym only for women with a 30 minute fitness circuit is not new - Curves chain from USA has been created 20 years ago and is quite successful globally. Our concept was benchmarked from "Vivafit" and "Curves".
As we've seen that in Italy, there is an opportunity for this market that is not explored yet, we've decided to open this concept and on top add wellness concept, which allows women to have in one place: gym and a wellness center. This idea is innovative, because our main competitors in this segment don't have this concept and on top and they aren't implemented in Italian market (Curves and Mrs. Sporty).
Fitness:
- Technogym circuit of 30 minutes with capacity for 18 people at same time followed by an fitness instructor and with 6 types of lessons/exercises all days in the week
- Complementary group lessons of Pilates, tonification and others.
Wellness:
- facial and body treatments
- several different types of massage
- depilation
- manicure and pedicure
What are your Business and Partnership goals?
Our near future target is to consolidate the concept and brand in Padova, through a sustainable marketing advertisement.
Our main targets are:
- Grow to near cities in north of Italy
- Expand concept to Mediterranean countries, like Turkey
- Expand to developing markets in South America