Michelle Sikma
North Pole, AK (USA)
Role(s):
Founder/Owner/Principal
Serenity Fashion Plus
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Startup
Location:
North Pole
Industry:
Apparel
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Sole Proprietorship
Description:
Serenity Fashion Plus is a retail fashion store for plus sized women. We will be providing styles that are tasteful and professional. Our primary purpose will be to those women that have been depressingly neglected by our local stores. We will also provide online shopping for the entire state. Alaskan women are independant and tough. Statistically, 60% of women are over a size 14 - more so in Alaska, yet we are resigned to shopping online to stores outside of our own state as the style and selections locally are geared to our great-grandmothers or the 2nd Street Hooker. I would appreciate the passionate investor who recognizes this neglected market and wants to do something about it. I have a full business plan and market research is completed.