Michael Toney

Fredericksburg, VA (USA)
Role(s):
Founder/Owner/Principal

Shock Tag

Location: Fredericksburg
Industry: Entertainment
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Sole Proprietorship
Description: The intent of this company is to design, outsource manufacturing, and sell a toy named Shock Tag. Shock Tag is a modern day version of Freeze Tag, the difference being the introduction of a glove that gives off a small electrical shock. The technology for the glove should be similar to that used in the Lightning Reaction Reloaded game by Jumpin Banan. This product requires investors because of manufacturing costs. I have a Doctorate of Business Administration and can create a business plan, with specific costs for manufacturing, marketing, and sales. More details about the product and game provided below: Two or more players can play at once--only 1 glove required for the standard game. One player is selected as being "it," the player puts on the glove, and then chases the other players, touching them with the glove to Shock/Freeze them in place. After all players are frozen, the last player shocked becomes "it," and puts on the glove to begin the next round. The glove has different levels of intensity to increase or decrease the shock. Add more gloves to the game to increase the excitement! The technology has proven to be safe, with very limited use. My innovation applies the technology in a unique and creative way, making it competitive with games like laser tag. It's a unique product for the toy market, so there are no competitors specific to this technology and application. This product would market to kids 14 years and up.