Michael Thomas
San Diego, CA (USA)
Role(s):
The Cartridge Compnay
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Startup
Location:
San Diego
Industry:
Retail/Clothing
Year Founded:
2001
Number Employees:
INVALID
Description:
When The Cartridge Company began operation, the cartridge remanufacturing industry was in its infancy in the United States. Companies that refilled cartridges had only one or two of the marketing components The Cartridge Company employs. Most cartridge refilling was performed manually, and refilling machines were just beginning to make their appearance in this country.
Today, many people buy refilled cartridges over the Internet these people buy on price alone and are not loyal to the company they buy from. There are few standalone refill stores but they often only employ too few marketing strategies to make them successful. The Cartridge Company combines threads of the best marketing ideas from firms around the country and weaves them into a successful, growing business.
The vision o