Michael Reines
Newhall, CA (USA)
Role(s):
Founder/Owner/Principal
HealthSmart Coffee LLC
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Startup
Location:
Newhall
Industry:
Internet
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
We have technology that enables us to roast coffee and seal-in 11 minerals, dietary fiber, antioxidants and B vitamins that are LOST by all other roasters.
Our technology, all natural and approved by the FDA as GRAS.
We've tested a low acid only version and without any marketing or promotion and we've sold $2M. worth.
We now have our premium USDA Certified Organic, certified Kosher AND SQFI , ready for sales.
This is the healthiest coffee ever.
It is the only coffee that has a full Nutrition Facts Panel listing 11 minerals, B vitamins and dietary fiber IN ADDITION to the Antioxidants all sealed-in. Each BREWED cup delivers between 4% and 22% of the DV of each.
Since we use significantly less coffee than any other roaster our profit margins and the margin of the retailer and distributor increase.
While we are pre-launch, we've already conducted testing with Nestle's H.Q. and they have already started negotiations with us. McDonald's found they could use 35% less coffee while still improving the final cup, we haven't pitched them yet.
The coffee we are ready to roll out nationally, has only been available on our website until now.
The Vatican in Rome endorsed our coffee. Bed Bath & Beyond has placed it online while awaiting our k-cups for in-store. We were just contacted by Keurig requesting private label.
Suzanne Somers revised her opinion of the last 35 years about not drinking caffeinated coffee and wrote a page about our coffee in her book Sexy Forever. She has requested we create a line of espresso coffees for her to market on Shop NBC.
We have the greatest innovation in coffee in over 100 years since decaf.
All other innovations have been in packaging, brewing and flavors.