Michael Pedersen
Los Angeles, CA (USA)
Role(s):
Danmark Choice LLC
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Startup
Location:
Los Angeles
Industry:
Apparel
Year Founded:
2005
Number Employees:
INVALID
Description:
Danmark is one of the newest fashion shops on West Third Street in West Hollywood, a street that is growing more and more intriguing every day; with boutiques and hip restaurants emerging almost every week, making it one of the hotspots of LA.
The shop carries fashion exclusively from Denmark, and is owned and run by Lehang Pedersen, a Danish native, who moved here last fall. She brought with her some of the leading fashion brands and is now introducing them to the Los Angeles shoppers.
The shop is kept simple and bright, with white walls and furniture that create a clean palette for clothing that is modern and feminine. Along with the clothing you will find a taste of the Danes’ lifestyle, including music, jewellery, magazines and art.
Danish design has long been known all over the wor