Michael Moon
Scottsdale, AZ (USA)
Role(s):
Founder/Owner/Principal
SocialRevs, Inc
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Startup
Location:
Scottsdale
Industry:
Internet
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
SocialRevs was founded in 2011 on the belief that it is absolutely crucial for the small business owner to actually be in the business of running their business; NOT managing an overwhelming crush of social media marketing and promotional demands. SocialRevs is a service designed to provide small business owners personalized tools to scientifically select, engage, interact and measure all activities related to social media marketing and promotion. SocialRevs makes the selection process fast and easy and provides the tools to manage social media partners in one place in just a few minutes each day with no disruption to a user’s business. SocialRevs leverages the most innovative tools offered by cutting edge social media companies to dramatically enhance a small businesses marketing efforts.
SocialRevs employs a highly scientific process that uses industry specific data to develop thousands of possible media partner matches. After running this data through a highly sophisticated algorithm, ten or more optimal social media partners are recommended for a specific business. Once optimal partners have been selected, the SocialRevs “Dashboard” is the key to streamlining the ongoing process of marketing and promotion. The Dashboard is a very simple user interface and highly sophisticated smart tool that understands the users business and makes intelligent daily suggestions based on successful campaigns developed by each social media partner. The Dashboard’s publishing tool allows users to publish across multiple social media platforms or by individual brand. In addition, the Dashboard monitors campaign progress and alerts the user if their attention is required. Furthermore, the dashboard will consolidate the selected social media partner’s data via sophisticated business intelligence tools so the user can measure the success of their campaigns against past efforts as well as, enhance marketing and promotional recommendations made by the SocialRevs algorithm. All SocialRevs business tools are scheduled for development in both desktop and mobile versions.
SocialRevs financial model is based on targeted Dashboard Advertising (CPC, CPA), Social Media Partner revenue (CPL, CPO) and premium services revenue driven by the Affiliate Marketplace (CPL, CPO).
SocialRevs will employ sales and marketing tactics such as direct sales, television, radio, print, public visual, e-mail, social media, viral content distribution, on line advertising and an innovative point’s loyalty program to aggregate users, drive sales and solidify user adoption. SocialRevs market is defined by companies with less than 250 employees. Based on 2010 United States census data this represents over 27M domestic small businesses with international multiples currently being estimated at 321M which represents a worldwide market opportunity of 375M SME users. Revenue projections scale to $306M in 36 months representing over 15M users on three continents. SocialRevs is forecasted to be cash flow positive in month thirteen of operations.