Michael Malone

Uxbridge, MA (USA)
Role(s):
Founder/Owner/Principal

HeyMike!! Industries

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Location: Uxbridge
Industry: Entertainment
Year Founded: 2009
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: We own a beautifully designed, innovative and unique line of toy characters that plug in to a website. The brand/IP is also a great candidate for licensing and has many potential additional product lines. Here is more information: G.I. Germ Fighters and G.I. Germ Fighters ONLINE! are a multi faceted, revolutionary toy concept being developed by creator Michael Malone. They are a modern, stylized, miniature version of the traditional army man play toys. As illustrated by the success of several undersized toy lines, there is a demonstrable public appetite for miniature figures and their accessories. The IP is positioned beautifully at the conceptual intersection of several hugely successful toy brands. (Smurfs, GI Joe, Army Men, Hot wheels) 'The Smurfs' - brand valuation ~ $5 billion (URL removed) Top 100 Toys of all time (URL removed)?/weblog/comments/top_100_toys/ 4. G.I. Joe 5. Mr. PotatoHead 15. Match Box/Hot Wheels 68. Smurfs 78. Army Men The demographic for (URL removed)ms will, essentially, be boys between the ages of 6 and 14. (The brand is designed to reach a maximum age range) While G.I. Germs are designed to appeal to this demographic they offer sufficient visual detail to evoke a true sense of interest among older children or even adults who find these details in the characters appealing. The Strength of the G.I. Germs concept resides in the unique design of the product line coupled with a revolutionary advancement in the coupling of toys with an online portal. The potential of such portal to product synergy can be seen in massive popularity of such products as Webkinz. The design of the web portal will take the limited experience of WebKinz to the next level. G.I. Germs capitalizes on some of the core concepts of such a relationship and takes it a step further. Purchasing the action figures gives the user access to the free online game and actually shapes the user’s army. There are four major components of the G.I. Germs Brand: Retail Products Online Products Online Game Online Community Consumers can expect a deep, fresh experience when purchasing G.I. Germs and playing G.I. Germs Online.