Michael LeDoux
Shrewsbury, MA (USA)
Role(s):
Founder/Owner/Principal
Heavy Metal Luxury Armored Transport
Find More Startups
Startup
Location:
Rutland
Industry:
Entertainment
Year Founded:
2006
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Not Incorporated
Description:
Executive Summary
Heavy Metal Luxury Armored Transport is a Limousine & Mobile Marketing service catering to Massachusetts, New Hampshire, Connecticut & Rhode Island with top quality transportation & marketing services using Armored Vehicles. The company has been formed in Massachusetts with Michael LeDoux as the sole owner. Heavy Metal Luxury Armored Transport is expected to generate $145,600.00-$208,000.00 in net profit from transportation services & $328,640.00-$578,240.00 in net profit from marketing services by year one.
The Market
The transportation/limousine service in New England is quite competitive for the traditional transportation methods being used, which is where we will separate ourselves from our competitors. Airport transportation as well as weddings, prom nights, and "nights on the town" are quite competitive and margins have eroded. Heavy Metal Luxury Armored Transport will serve these niches to eliminate downtime of the vehicles as well as building a loyal customer base. The true niche of our business is that Heavy Metal Luxury Armored Transport will concentrate on is corporate marketing promotions at live events, music events & sporting events. These niches have higher margins and are less price sensitive. There are live music venues & live sporting venues in the 100’s throughout New England including many top tier locations.
The Business Model
Heavy Metal Luxury Armored Transport will launch the business at a conservative rate. It currently has one Armored Truck Limousine. To control costs, the office is home-based and the vehicle is stored in a rented garage @ $500.00 monthly. Office space is a premium in this area so the home-based approach will be maintained as long as it is feasible without compromising customer service.
Currently, the industry average for transportation revenue per vehicle is $70.00-$150.00/hourly for traditional sedan type limousines & $150.00-$300.00/hourly for a Party Bus style vehicle. Heavy Metal Luxury Armored Transport will be generating $350.00-$500.00/hourly with a minimum 4 hour booking agreement with our Armored Truck Limousine. Price is dependant on radius distance from our facility in Rutland, MA. This figure could increase dramatically due to the limited availability of the vehicle.
Meanwhile, the industry average for marketing revenue per vehicle is as low as $395.00/daily & as high as $3,600.00/daily. A respectable amount of $495.00-$695.00/daily average should be considered the norm. Heavy Metal Luxury Armored Transport will be generating a similar $495.00-$695.00/daily with a minimum 8 hour booking agreement with our Armored Truck Limousine. Price is based on a 4 tier booking agreement.
TRANSPORTATION
$350.00-$500.00
(2) 4 HOUR RENTAL BLOCKS WEEKLY
$145,600.00-$208,000.00
MARKETING
$395.00-$695.00
(2) 8 HOUR RENTAL BLOCKS WEEKLY
$328,640.00-$578,240.00
Objectives
The objective of this business plan is to raise capital in the sum of $25,000-$45,000 for updates & modifications to improve the overall customer experience with: increased/modernized seating area for 12, addition of refrigerator/bar, 3 LED video marketing billboards and modernizing of the 96,000 watt audio/video experience.
Mission
The mission of Heavy Metal Luxury Armored Transport is to become the premiere hourly hire Armored Truck Limousine & Mobile Marketing service within a 60-mile radius of Rutland, Massachusetts. We hope to serve a repeat clientele who demands reliable, secure service from drivers with detailed knowledge of the potential clientele within the area.
Heavy Metal Luxury Armored Transport 2019