Mich Lyon
Phoenix, AZ (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Friend Factory
Find More Startups
Startup
Location:
Phoenix
Industry:
Internet
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Friend Factory constructs, deploys, and monetizes social networking sites for niche communities. Our technology - the wave - is unique and our marketing prowess on the internet is unparalleled.
facebook and Google+ have constructed, deployed and monetized social networking sites for the broadest possible market (lowest common denominator) - anyone or thing can be a member of these sites. There are profiles on these sites for events, corporations, individuals, products, concepts, political movements and animals . . . literally everything is on facebook. It is a metropolis of concepts, people and things - but it lacks focus, it is crowded, it is impersonal and it is public.
Friend Factory is the opposite, we identify specific or focused niche markets that have a common attribute (highest common denominator) and build a private village around that attribute. A good example is (URL removed) which has built a web site for 1.5 million people that have a common interest in knitting.
In the same fashion we build communities of people that share an attribute or interest. The only limit on building the a community is the resources we are able to commit to populating the community. To this end, our current marketing program is identifying potential clients for approximately 20 cents per click and signing up members at a cost of 50 cents each and, of course, we only have to find them once and they become a community member for a lifetime!