Megan Hall
London, SRY (UK)
Role(s):
Founder/Owner/Principal
Athlete Support Programme
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Startup
Location:
London
Industry:
Sports/Recreation
Year Founded:
2021
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Incorporated Outside United States
Description:
The Athlete Support Programme (ASP) exists to fill the lucrative void between potential world class athletes and their financial restrictions. The result of our work will change the face of athlete sponsorship across the sporting industry. Our offering differs greatly to the traditional sponsorship opportunities with the most poignant being that rather than supporting one individual our partners are able to sponsor a global movement.
In our first year, Motorsport will be our focus. Motorsport is the only sport in the world where money outweighs talent at every level and this no longer needs to be the case. In recent years, Motorsport has reconstructed itself to become a household conversation more so than ever before. A product of the Netflix effect and this seemingly sweet spot for sponsorship deals, now is the best time in recent years to be involved in the racing scene. Yet despite these truths, its elitist history and structure prevents those most talented from ever having their moment at the top…or even the middle.
Our team is constructed of the very best in the industry, with Championship wins globally and contact books to be rivalled it is no exaggeration that our programme will be led by the best. Unlike the current systems in place to sponsor or manage athletes, our programme allows racing drivers to exist firstly as race-winning professionals whilst secondly as commodities available to fulfil all commercial and sponsor obligations as per the programme detailed throughout this proposal.
'Motorsport Business' requires desperate reinvention and the Athlete Support Programme holds the power to achieve this within the next three years and forevermore. Our team has been handpicked across the industry, resulting in the very best aligning with one common goal of success. The ASP concept equally values sporting talent and commerciality, all the while being driven by a team who are sports lovers at heart and business minded.
We live in a world where representation and inclusion is a part of our every day vernacular which is why, in short order, ASP will act as the reason that grass roots level talent are being given their opportunity on the professional stage. Our aim is to always create a diverse spectrum of talent, with representation and its significances at the forefront of our minds.
The partners, sponsors, investors and brands which make up The Athlete Support Programme will play a monumental part in the changing face of not only Motorsport but also the wider sporting industry. Assisting non-funded athletes and creating a path which enables them to become household names.