Maxwell Finn

Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal

MOHKAlife

Find More Startups Startup
Location: Atlanta
Industry: Technology/Web
Year Founded: 2007
Number Employees: 1-10 people
Description: What We’re About MOHKAlife marks a milestone in the fashion and entertainment industry. The concept of MOHKA is to radically alter the method by which individuals interact within the fashion community and industry. Today's fashion world consists of a rapidly increasing number of clothing lines, boutiques, events promoters, photographers,models, hair stylists, makeup artists, designers and consumers, but there is no space on the web for all of them to interact. The Next Level of Fashion By embracing the next generation of the Internet and creating a Web 2.0/3.0 platform, MOHKAlife will thrive on user generated content. Members will have the privilege to display their talents and trends to a vast community consisting of established industry leaders and fashionistas, among others. By uniquely allowing individuals to meet, design and market themselves in a hot spot, MOHKAlife can move towards becoming the internet cornerstone for the fashion industry, much like LinkedIn for business, Facebook for student, and MySpace for marketing. Building an arena that allows an individual to design, market, distribute and sustain a clothing line allows the average fashion consumer to shed their fears of failure and move ambitiously deeper into the industry. No longer will the underdog remain helpless. Beyond Social Networking Our site will not be limited to user-generated clothing and social networking. There will be an online boutique for more established clothing lines as well as up and coming lines. Along the same lines as the online boutique there will also be a thrift store, where all members can buy and sell old clothes. One of the most significant detractors of online shopping for clothing is the fitting. Shoppers want to feel the clothes and try them on. This is where the social networking backbone of the site kicks in. Because MOHKAlife will already have access to personal information and sizes the site can tell you if the article of clothing will fit or not. In future MOHKA will have realistic avatars so the shopper can see exactly how the article of clothing fits. The final benefit to the sizing information is that members can shop for friends with out having to ask for their size, by simply clicking the “Shop for Friend” button. Value Proposition Established clothing lines gain access to information created directly by consumers of their products. The use of social graphs and statistical data mining creates a bank of information outlining and analyzing exactly what the consumer wants in of their clothing. Each company that sells through the online boutique will receive the unique ability to examine individual case studies and learn through the creations of the consumers. Most companies spend countless hours and funds studying the direction of trends in the fashion industry, but through MOHKAlife they will receive more concise and relevant information. MOHKA's Artistic Representatives will constantly patrol the site and find the top designers by type of style. These top designers and all of their relevant information will be compiled into quarterly reports and brands with premium memberships will receive them. The reverse supply chain method will show exactly where and whom the product goes to, and displays the reaction created by the consumer as seen via their profile.