Max Butler

Kennesaw, GA (USA)
Role(s):
VP/SVP/Dept Head

Max Butler Marketing

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Location: Kennesaw
Description: Max Butler 1594 Wimbledon Drive  Kennesaw, GA 30144  Cell: (Phone # removed) (URL removed) MARKETING AND COMMUNICATIONS EXECUTIVE Market Strategist  Market Positioning  Media Management  Brand Building Value Offered Over twenty years as an award winning marketing and communications executive with proven performance distilling complex consumer insights and brand strengths into a cohesive marketing strategy consistently delivering results. Professional Goal To provide leadership, creativity and strong marketing strategies to an innovative organization. Career Progression Progressed through the evolution of the Saturn Brand and it’s multiple account holders. Supervised a team of account executives and fostered an environment of coaching and mentoring for my team’s long-term success. Customized, directed and executed over $45 million dollars of media plans, culminating in recruitment by Global Vehicles, U.S.A. Inc. as Director of Marketing and Communications. Recently recruited as Account Director to oversee Infiniti North American brand development. 2010 – Present Account Director TBWA/Chiat Day for the Infiniti Brand 2009 - 2010 Director of Marketing & Communications Global Vehicles, U.S.A Inc. 2007-2009 Account Director Deutsch LA for Saturn Brand 2002-2007 Account Director Goodby, Silverstein & Partners for Saturn Brand 1991-2002 Account Director Hal Riney & Partners for Saturn Brand Achievement Highlights Earned repeated commendations for marketing leadership throughout my career. Significant results include: As Account Director (2010 to present) Infiniti sales increase was largest of the luxury car segment in CY 2010 with dramatic growth projected over the next 5 years. The agency just launched the “World’s First High Performance Hybrid” campaign to critical acclaim from enthusiast and automotive pundits. As Director of Marketing & Communications (2009 to 2010) Directing brand development of first Indian-made vehicle sold in the United Sates. Developed a digital strategy that has resulted in a 200% increase in consumer traffic. Leading a public relations and publicity campaign resulting in over one million annual media impressions. As Account Director for the Saturn Brand (1991 to 2009): Launched the campaign for Saturn’s first mid-size sedan with a $170 million advertising budget resulting in exceeding Saturn’s sales goals of 85% becoming the number one seller among GM brands. Advertising campaign led to a Time Magazine cover story about the Saturn brand and advertising played a critical role in the brand’s success. Repositioned the Saturn brand for the introduction of five new models in the span of twelve months resulting in an increase of the average vehicle transaction by over $5000. Developed the “breakthrough” campaign to enhance Saturn’s brand perception with consumers and launched the Saturn ION campaign leading to Saturn’s ION sales over 117,000 units in the first year alone. Early Career Progression 1989 – 1991 Field Advertising & Merchandising Manager Saab Cars USA Education Ringling School of Art Graphic Design Degree
Services Provided:
  • Marketing/Advertising