Mauricio Canto
Carlstadt, NJ (USA)
Role(s):
Brun del Re Cigars USA
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Startup
Location:
Carlstadt
Industry:
Wholesale
Year Founded:
2007
Number Employees:
INVALID
Description:
EXECUTIVE SUMMARY
There is complete confidence in the exceptional quality, taste and experience that every Brun del Re cigar provides. These cigars can easily sell themselves, but what they deserve is an empire built around them. The ultimate goal is to brand Brun del Re with everything that represents class: success, fashion, elegance, grace, exclusiveness, etc. Through out the strategy there will be one underlying theme: to sell a first class cigar with a first class experience. The Brun del Re brand and reputation will be more valuable than any short-term gain. At all costs it will be protected and preserved. As people are introduced to Brun del Re cigars with the Brun del Re experience, cigar enthusiasts will be born or at a minimum appreciation for the cigar culture.
OBJEC