Matthias Strobel
Berlin, NY (DEU)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Nagual Sounds GmbH
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Startup
Location:
Berlin
Industry:
Other
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
The idea of selling fixed music will become archaic in the next decade. Why should everybody that hears your music hear the exact same thing, forever, regardless of their sound system, regardless of their location, regardless of what they are doing and regardless of who they are? The development of sensor technologies and the fast computing power of today’s devices offer fascinating new possibilities for creation and consumption of digital music.
We developed a worldwide unique technology and we have the patent on the process which allows us to convert any kind of datastream in real-time into music.
Through our software it is possible to turn an existing song into an interactive version. This piece of music then does not consist of preproduced musical sequences, but of musical possibilities. Over the actual music decides the behavior of the used data source. This method can be used in all areas and devices, where control data are available.
This new way of music production is a totally new approach to involve fans in an artist's music and a completely new revenue stream for the artists themselves. They can enrich their album with additional interactivated songs which the fans then can use with our apps which we create for devices like smartwatches, Smartphones, 3D Motion Tracking camera, fitness wristbands, VR, etc.