Matthew Horton
San Jose, CA (USA)
Role(s):
Founder/Owner/Principal
Diamond Spirits
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Startup
Location:
San Jose
Industry:
Food Service/Restaurant
Year Founded:
2008
Number Employees:
1-10 people
Description:
Diamond Spirits
(Subsidiary of California Live LLC)
Mission: To create the best quality spirits, while our marketing strategy is to be the party company. We want to be known for our outrageous party’s, sexy women, excellent customer service. We want to scream of sex, sophistication, while having tons of fun. Our products will be word catchy and easy to remember, so our customers can never for get us.
Tag Line: “Diamonds are a girl’s best friend, but diamond spirits, are a girl’s favorite drink!”
Products: Vodka
White Diamond. This is one of our five super premium grain vodkas. Distilled five times and the activated charcoaled filtered for the odorless, tasteless, fantastic mouth feel vodka that goes down smooth. Nickname “ICE”.
Yellow Diamond. This is one of our five super premium grain vodkas, with lemon peel infusion, then distilled five times and the activated charcoaled filtered for the odorless, tasteless, fantastic mouth feel vodka that goes down smooth. Nickname “Canary”.
Red Diamond. This is one of our five super premium grain vodkas, with pepper infusion, then distilled five times and the activated charcoaled filtered for the odorless, tasteless, fantastic mouth feel vodka that goes down smooth. Nickname “Fire”.
Orange Diamond. This is one of our five super premium grain vodkas, with orange, vanilla, clove, and cinnamon infusion, then distilled five times and the activated charcoaled filtered for the odorless, tasteless, fantastic mouth feel vodka that goes down smooth. Nickname “Spice”.
Black Diamond. This is one of our five super premium grain vodkas, with blackberry infusion, this is vodka is based off of the black diamond slops of California. The black diamond is known for being the hardness on the slop. So we are making this vodka 150 proof, and of course just like our other vodkas we then distilled five times and the activated charcoaled filtered for the odorless, tasteless, fantastic mouth feel vodka that goes down smooth.