matthew cooney

collegeville, PA (USA)
Role(s):
Associate/Staff

West End Beer Baron

Location: Norristown
Industry: Retail/Clothing
Year Founded: 1979
Number Employees: 1-10 people
Description: Retail beer distributor in Pennslyvania. Store has been in same location and neighborhood for over 35 years. Store has a loyal customer base, but the overall business is seen as mature. Gross sales has risen in line with wholesale price increases that are passed on to customers, as well as shift towards more profitable package purchases. Gross sales last year were at $1,000,000, with a cumulative profit margin on all products sold at 21%. Leaves revenue of $210,000. Largest expense is rent at $4500 per month. Insurance, utilities, and wages are currently aeveragaing around $30-$35,000 per year. I personally worked at the store for four years through collge, and remained onboard part time offering consulting since moving onto employment at the store's largest wholesale beer supplier. I have worked for three years as a sales rep for the largest beer wholesaler in the Philadelphia, PA market. Working directly with competitor retailer's of this particular store, I have seen firsthand the opportunities that exist to move more business in the direction of West End Beer Baron. With experience in running this store, and relationships and experience built at the supplier level I am well positioned to further the success of West End Beer Baron.