Matthew Attenborough
Saugerties, NY (USA)
Role(s):
Founder/Owner/Principal
Specialty RV & Trailers
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Startup
Location:
Saugerties
Industry:
Recreation
Year Founded:
2009
Number Employees:
1-10 people
Description:
Specialty RV & Trailers is a new type of RV dealership created specifically to excel in today’s tougher economy. Instead of following the traditional method of finding a location and opening a dealership to sell in a restricted geographic area, Specialty RV & Trailers is focused on a particular strong market and will travel to maximize the dealerships exposure. By not having a traditional dealership location Specialty RV & Trailers will be able to eliminate over 70% of the normal overhead a dealership carries including: mortgage; utilities; significantly reduced insurance costs; much smaller staffing requirements; and many other expenses. Additionally by traveling between shows and events within the market, Specialty RV & Trailers will be able to consistently stay in front of qualified potential customers instead of waiting to them to come to the dealership. And as in any major purchase building long term relationships with customers is a key factor, by traveling with this market Specialty RV & Trailers will be able to create these relationships and maintain them better than any potential competitor. RV dealerships that try to cater to everyone are finding themselves overstocked with inventory they cannot find customers for, but by choosing a strong niche market that is currently underserved and stocking limited inventory that is aimed at these particular customers Specialty RV & Trailers will be able to significantly reduce inventory costs while maintaining comfortable profit margins. The market that the dealership will pursue is the Show Horse market, the management has an in depth background in this market and maintains widespread connections throughout the industry. The Show horse market is still financially strong as it is made up of successful professionals with an average income in the high 6 figures. The average price of a show horse in this market is $250,000.00 and participants spend over $100,000.00 per year showing and maintaining the horse. On the whole the show horse segment of the US equine industry produces a $35 billion dollar impact on the GDP and includes 3.6 million participants. By focusing on a strong niche market using a consistent strategy of directly marketing to qualified customers, building long term relationships, while drastically reducing expenses and Specialty RV & Trailers will become a dominant leader in its chosen market.