Massimiliano Berno

Calabasas, CA (USA)
Role(s):
Founder/Owner/Principal

Red Hour Jem DBA "PIADORA"

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Location: Los Angeles
Industry: Food Service/Restaurant
Year Founded: 2010
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: We are the first food company ever that in USA and Worldwide will offer, starting the 1 of July, with our first outlet in the Westfield Topanga Mall, a real 101% Fresh handmade organic & natural stone grilled Italian gourmet subs! Our goal is to offer a completely new slow fast food concept. Our stone grilled bread come from ancient over 700 years old Italian culinary tradition. The way and ingredients for prepare this great unique testing bread, that can be filled with anything, or close like a calzone pizza, are something that as never made or sell in USA food market before. After several food tests, made with any age range, children to elder, we have obtained only and always great responses. Our food will be made most with many imported Italian and USA natural or organic products. We cannot call our piadina or crescioni, subs, because are something different, better and really more testing. We will give only quality organic & natural food, handmade at the moment in the front of the guests, we will also have a open space preparation room where anyone can see how we carefully and specially we prepare our doughs. Together with our food, we will offer only Italian natural juices and sodas. At last, our guest they will be able to drink our signature organic espresso, cappuccino and caffelatte! Our kiosks they will use only ecologic supplies, 100% recyclable. Our organic & natural image, together with the go green kiosk image, will represent a new frontier in the USA food market, that no one fast food company, (and the flat bread in specially) has ever even try to offer until today! The official statistic, even in the past years of crisis, they are showing how, the flat bread market have raise more and more incredible profit! We will be able to create our signature image and food, that have it's completely unique way to be prepare and cook. My over 25 years very successful working experience, worldwide, in quality of Executive Italian Chef, make me able to create a special food that's something, that will keep the familiar products name, usual to all the Americans, but will be made in a completely new way. Our real organic & natural food will be offer at a very competitive price, we will sell our almost 1 pound filled piadina or close crescione for less of any other fast food company that are in our segment. Our food cost will be lower and lower, our project is to open in year one, not less of 6 locations, for expand in year two and be able to start to sell our location and brand in franchising. Our franchising costs they will be 25% lower of any other similar fast food segment, but the investment required can be easily amortize in less of 2 years of business! We will be the first! We will sell a new idea and food products! We will be the only USA and Worldwide fast food chain, offer a 101% organic & natural product! Staring the food until the coffee and juices!!!