Martin Amadio
Allendale, NJ (USA)
Role(s):
Automated Media Services, Inc.
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Startup
Location:
Allendale
Industry:
Media
Year Founded:
2000
Number Employees:
INVALID
Description:
Over the past 3 years, AMS, in conjunction with Hughes Network Systems, and several major advertising agency groups has developed a solution called 3GTV that provides significant benefits to all of the participants in the "value chain" of television and extends the television affiliate structure to a whole new constituency.
Incorporating RFID, this 802.11, IP addressable technology creates the "in person" equivalent of "on-line search" delivering contextual advertising to consumers that has been validated by marketers and their advertsining/media planning agencies as a true alternative to traditional television advertising spending in the age of TIVO and DVR's.