Mark Rasmussen

Eatontown, NJ (USA)
Role(s):
Founder/Owner/Principal

Violette's Vegan Enterprises LLC

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Location: Las Vegas
Industry: Food Service/Restaurant
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Limited Liability Company
Description: Violette's Vegan Organic Cafe & Juice Bar is a fully developed and ready concept conceived and sculpted by Mark Rasmussen, internationally recognized vegan chef, author, consultant and entrepreneur and Cyndy Violette, celebrity professional poker player and candidate for Poker Hall of Fame. Cyndy has always had a vision of creating her own chain of vegan cafes and was in the process of developing such an idea in 2011. Although much was done to get started, including renting a year's lease on a property, the venture lost traction and failed to move forward. It was in the final days of this process that Cyndy contacted Mark Rasmussen through a friend in Atlantic City who used to frequent Mark's now famous and legendary Veggie Works Vegetarian Restaurant located on the Jersey shore. Ironically, Mark was working on developing his own international supply chain driven vegan organic cafe franchise concept including some sophisticated operational software that would revolutionize the small business experience. After Mark met Cyndy he began to realize that her celebrity status, charm and magnetic personality would create a plethora of human interest and public appeal. This would be the difference between us and other vegan chains which were beginning to expand and attract lucrative investment firms. We would have this great "branding iron" in Cyndy and utilizing all public relations strategies and this would become an incredible advantage for us advertising our cafes. We currently have a location firmly secured in Las Vegas in a busy shopping center anchored by a Von's grocery superstore. We have plans and a contractor. We have fully integrated and customized proprietary operational software. We have new restaurant equipment in storage. We have a ten year plan for franchising world wide including all pro forma financials. We have a complete business plan and all associated investor documents. We are seeking to sell 40% equity in the company to launch flagship start-up.