Mark Michuda
Chicago, IL (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
CallOnTheGo
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Startup
Location:
Chicago
Industry:
Technology/Web
Year Founded:
2008
Number Employees:
1-10 people
Description:
TextHub is a Chicago-based service company formed in 2008 offering unique text/SMS services and marketing programs to businesses with both B2B and B2C customer applications. Based on a platform/carrier neutral approach, the TextHub text messaging service is a versatile yet powerful campaign management tool that is an easy to use, low-cost option for businesses of all sizes. The TextHub service enables users to easily personalize mass text communication using a web-based turnkey interface and additionally allows message recipients to reply or inquire more about the information received using its unique SmartLogic technology.
TextHub founders Mark Michuda and Jordan Gilman developed this unique platform and all underlying technology.
Industry Summary
Last year more than 1.15 billion mobile phones were sold worldwide, compared to only 271.2 million personal computers. Penetration of cell phone ownership among consumers exceeds 85% in the U.S., and is even higher in Europe and Asia. And while the original use of a cell phone was intended to send and receive phone calls, today text messaging is the fastest growing use of these mobile devices. Over 12 billion text messages are sent and received in any given month and a new report from Portio Research forecasts a healthy future for text messaging which continues to be the “star of the data services show” with traffic volumes that continue to confound all predictions. By 2012, global SMS traffic is estimated to reach 3.7 trillion messages. Long-term, "mobile" is going to become an important and “must have” marketing channel for advertisers. In fact, the approximately $1.5 billion that advertisers currently spend annually on mobile media is expected to increase almost 10-fold to $14 billion by 2011.
TextHub success model:
1. Customer demand - the growing trend to implement mobile marketing programs with applicability across most business segments, and especially among small and medium sized businesses
2. Cost leadership - TextHub’s unique interactive service platform and turnkey marketing programs are designed for ease of use, low-cost and peace of mind
3. Open system – TextHub’s ability to integrate into client solutions or systems provides significant upside revenue potential in addition to the monthly revenue stream from smaller users
4. Service offering – TextHub will offer its unique interactive intellectual property coupled with strategic marketing support to assist the customer with implementation of sales and marketing programs
TextHub is seeking strategic investors while it continues to grow its business organically. Upon funding, the Company intends to focus on growth activities including lead-generation campaigns, staffing for sales, marketing and support functions. With the prevalent growth (and eventual consolidation) in the text messaging industry, the Company believes there will be multiple buyers of TextHub’s recurring revenue, customer data base and SmartLogic supporting intellectual property.
C-Level Executive (CEO, CFO, etc.)
TextHub
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Service Provider
Location:
Chicago
Description:
TextHub is a Chicago-based service company formed in 2008 offering unique text/SMS services and marketing programs to businesses with both B2B and B2C customer applications. Based on a platform/carrier neutral approach, the TextHub text messaging service is a versatile yet powerful campaign management tool that is an easy to use, low-cost option for businesses of all sizes. The TextHub service enables users to easily personalize mass text communication using a web-based turnkey interface and additionally allows message recipients to reply or inquire more about the information received using
Services Provided:
- Marketing/Advertising
- IT System Development