Mark McCracken
St Louis, MO (USA)
Role(s):
Founder/Owner/Principal
Shine Box
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Startup
Location:
St Louis
Industry:
Marketing/PR
Year Founded:
2008
Number Employees:
1-10 people
Description:
Shine Box Media is a Word of Mouth agency specializing in the automotive aftermarket. The channel unlike anything on the market and was developed for automotive marketers who want to take their brand from awareness to true enthusiast engagement. Our channel members are car club presidents who become advocates and help brands – especially premium brands – differentiate themselves from competitors to club membership and then on to their collective social networks via WOM ‘conversations’. These conversations last an average of 8 minutes, are much deeper than traditional media impressions and spread virally leading to brand recommendation and ultimately brand evangelism.