Mark Lloyd
Mooresville, NC (USA)
Role(s):
Founder/Owner/Principal
Justin Lloyd Racing, Inc.
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Startup
Location:
Mooresville
Industry:
Sports/Recreation
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
"S" Corporation
Description:
Justin Lloyd Racing has established a very strong relationship with NASCAR racing industry leader Germain Racing, Inc. To minimize Justin Lloyd Racing capital investment and overhead costs, initially Germain Racing will provide resources such as race cars, engines, pit crew and crew chief. This will allow Justin Lloyd Racing to focus on core revenue opportunities associated with sponsorship, marketing, and branding of the Justin Lloyd Racing driver.
The creation and maintenance of a memorable brand will play a crucial role in reaching Justin Lloyd Racing’s objectives and developing a strong fan base for the team. Business growth will be fueled by the powerful demographics, extensive media coverage, and hands-on promotional activities characteristic of motorsports – the largest spectator sport in North America with the most loyal fans. To promote the brand, Justin Lloyd Racing will implement a promotional campaign consisting of extensive public relations, merchandising, charity involvement, social network marketing, and the streamlining of its informative website.
Our driver, Justin Lloyd, has an outstanding track record in academics, public relations, and most importantly—racing. He has won more than 150 races during his career and excelled in several major championships across the United States. Justin’s dedication to excellence, willingness to help others, and reputable racing history make him a well-rounded, professional, and valuable driver. His experience under the hood and behind the wheel shows that he truly understands the sport and will be a strong asset around which the JLR team will be built.