Mark Haddad
Goffstown, NH (USA)
Role(s):
Founder/Owner/Principal
Zingr Communications, LLC
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Startup
Location:
Goffstown
Industry:
Marketing/PR
Year Founded:
2008
Number Employees:
1-10 people
Description:
What we offer is SMS and MMS communication for businesses to consumers. This is an equalizer with other SMS providers. What we do to add significant value is:
1. Help businesses build behavioral and interest Databases which help them learn more about their current consumers. This enables the business to target, reach, and engage consumers for specific point targeted campaigns. Know thy consumer.
From a sales perspective, this helps the business bring in more flow from their existing customer base or increasing the close percentage of a constant pipeline.
2. Bring in NEW business. How? We are launching a service for travelers called (URL removed). We wanted to solve the problem of people needing to spend too much time searching the web for activities based on category or location. We wanted to drive relevant information to their real time location proactively so people can focus on their life and not searching. We wanted to give a way for businesses to market to specific people who like specific things in specific locations. Think McDonalds marketing to those travelers who like coffee for their new McCafe within a certain region of a store. Or Nieman Marcus marketing to travelers in NYC for a cocktail event or promotion.
Sales challenge: Where in point #1 businesses are targeting current consumers, in #2 we want to Expand their "sales pipeline" and leverage all of the travelers who want services more than ever. The travelers are likely not linked in with the city businesses. Jetsttr will do this.
What is Jetsttr?
This site is a free Personal Assistant service for travelers. Subscribers register with their cell phone (and can download an iPhone / Blackberry application), then check off behaviors and interests that pertain to them. They can customize when to receive certain information and how (iPhone service or SMS). The personal assistant sends the information to the mobile user based on their location. This can be GPS driven however this is a small portion of the market. We are building a tool that bypasses GPS and locates by proximity which addresses the REST of the market (this is 95% of the market which No other company provides).
The subscribers can post ratings and reviews/ images of their experiences via their mobile device (or facebook) and share them with others who have similar interests. Businesses can market specifically to travelers for anything.