Mark Beckwith
Woodland Hills, CA (USA)
Role(s):
The Word Wits
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Startup
Location:
Woodland Hills
Industry:
Entertainment
Year Founded:
2006
Number Employees:
INVALID
Description:
OBJECTIVE
Imagine a child being able to put the feeling of being “frustrated” into words rather than just crying. Envision a young person actually knowing what the word “responsibility” means when adults refer to it. The Word Wits video series is being created to help children ages 3-7 build their vocabulary through funny musical video vignettes. Our educational goal is to improve verbal communication skills and reading comprehension potential as the result of an improved conversational vocabulary. It may even help children communicate better with their parents and teachers and perhaps even understand the world around them a little better.
TARGET MARKET
The Word Wits video series will be sold to parents (particularly mothers) in all income categories with children 3 to 7 years old.