Mari Nazaryan
Glendale, CA (USA)
Role(s):
Founder/Owner/Principal
Marillest, LLC
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Startup
Location:
Glendale
Industry:
Apparel
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Our Mission Statement here at Marillest is "A contemporary men's street lifestyle wear with a twist of culture and comedy by which each product is designed to protect it's owner from harm"
A little inside on what Marillest means, Mar-illest, we like to refer to as "The illest girls in the hat game." No women had really taken initiative to have an impact on street wear culture. We as women know what we want to see on men/boys and by adding a bit of culture and comedy to it, we thought it would be a perfect way to reach out to the mass. Marillest, our logo comes from an ancient emblem that signifies good luck and keeps the "haters" off you or "Evil eyes" off you. By wearing a Marillest Piece you are actually blessing your self with good luck in a fashionably manner. Marillest is a positive movement and we emphasize on always being positive and feeling lucky. The mind is powerful, and sometimes we need reminders to signal our brains what to think or what path to stay on. By wearing Marillest or even simply having a Marillest sticker on your phone and car, it is a constant reminder of "Luck" and "Positivity." Luck+Positivity= Happiness which is our ultimate goal for any Marillest customer.
We started building our brand 4 years ago. This summer of 2010, June 24 we launched our first collection which consisted of 17 items. 14 Teeshirts and 3 fitted hats.( However our Main product is Fitted's) We held our Fashion show at a Hollywood Night club, La Vida.
After launching our line and online shop we quickly started working on projects such as sponsoring sports, displaying our art work at Juice Magazine and self marketing in other states by getting involved with different types of events. We are currently working on organizing Skate competition for the beginning of 2011 and also working on our next collection while preparing for Agenda Tradeshow in Los Angeles. We are now selling at a few stores in Los Angeles and also working on getting more accounts as we are speaking.