Marc Furigay
Chicago, IL (USA)
Role(s):
Founder/Owner/Principal
Classroom Jams
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Startup
Location:
Chicago
Industry:
Education
Year Founded:
2007
Number Employees:
1-10 people
Description:
COMPANY
Classroom Jams is an educational record label and publishing house. We sell educational concept albums and creative instructional guides.
PROBLEM SOLVED
Students underachieve - or drop out - because they're bored and disengaged. Teachers underperform - or burn out - because they're stressed out and overworked. We solve these problems with products that excite and entertain to educate.
MISSION
The Classroom Jams Mission is to motivate students, empower teachers and boost performance and achievement.
MARKET
We target the education industry, specifically, the instructional materials market. Our niche customers include high school principals, district administrators, and content-area teachers, depending on the product.
BUSINESS MODEL
To schools, we sell our CDs ($14.99 each) in class sets (30 units). Each bulk order comes with a companion Teacher's Guide ($49.99). To the public, we sell music downloads from our website: $0.99 per song, $9.99 per album.