Mahamed Nixon
Fayetteville, NC (USA)
Role(s):
Founder/Owner/Principal
The Nixon Distilling Company
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Startup
Location:
Fayetteville
Industry:
Other
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
The Nixon Distilling Company is a new distillery in New England that will create a fine organic whiskey called Presidential by Nixon: New England Organic Bourbon. The word "president" evokes a feeling of exclusivity and luxury, conjuring connotations of a presidential suite or limited-edition vehicle. In that vein, Presidential will be a high-end adult beverage. The Company's Presidential by Nixon whiskey will be associated with class, luxury, and comfort for the true whiskey connoisseur.
The Company believes that artisan distilling is on the cusp of becoming a mainstream trend. The Nixon Distilling Company expects an imminent wave of successful artisan distillers throughout the northeast. Just as trends in food consumerism are turning toward local sources, the Company anticipates that individuals will turn to smaller spirits producers for the handcrafted quality of these products.
The Nixon Distilling Company is dedicated to sustainability. The Company will create the most flavorful and freshest whiskey possible using organic ingredients. The Nixon Distilling Compay will also be a voice and advocate in going green by using recycled glass for product packaging and encouraging recycling after use, as well as by eliminating excessive waste.
The Company will grow raw materials using 100% organic methods and then handpick them to ensure the freshest produce available. The Nixon Distilling Company will keep a substantial portion of the business internal, which will cut down expenses in the long run and completely eliminate any intermediary. The Company will grow, package, and ship its own product.
The U.S. organic industry continues to thrive, growing 9.5% in 2011 to hit $31.5 billion in sales. Organic food and beverages comprised $29.22 billion of this, according to the Organic Trade Association's 2012 report. With comparable conventionally produced items only seeing 4.7% growth, it's clear that American consumers are willing to pay more for organics. Organic food and non-food alike are expected to see growth of at least 9% in 2012 and 2013.1
"Certified by the U.S. Department of Agriculture, organic alcohol must use production methods without residues that can potentially pollute air, soil, and water," writes sustainability site The Greatist. "This means that organic alcohol is produced from products free of pesticides and fertilizers, chemicals that, when ingested frequently, can potentially increase the risk of cancer other health risks." Dr. Adolfo Murillo, President and CEO of organic tequila producer Tequila Alquima, believes organic alcohol results in fewer and less severe hangovers, since organic alcohol producers eliminate salts and heavy metals that contribute to hangovers. Writes dietician Lisa Moskovitz, "The major benefit of organic alcohol, like most organically grown foods, is that it does support the environment."