Lynn Marks
Everett, WA (USA)
Role(s):
The Slider Corporation
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Startup
Location:
Everett
Industry:
Sports/Recreation
Year Founded:
2005
Number Employees:
INVALID
Description:
Dear Angel Investors,:
The airplane and the light bulb may be the inventions, but the innovation is the process by which those inventions start to affect the way people live, think, and make use of the technology. What is often required to bring innovation to the forefront is massive marketing and public relations, extensive positive reaction in the media, and word of mouth, along with accessibility. More than anything else, it takes a long time.
One reason it takes so long is that there is inherent risk when promoting something new and different. People don't like change. They don't like to fail. They don't like situations that make them feel uncomfortable. More often than not, they were pretty happy doing things the way they were doing them before.
In fact, some inventions might onl