Lori Crawford
West Palm Beach, FL (USA)
Role(s):
Founder/Owner/Principal
Popeez, LLC
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Startup
Location:
West Palm Beach
Industry:
Apparel
Year Founded:
2008
Number Employees:
1-10 people
Description:
Popeez, LLC manufactures a product that is a patent pending toy-like clothing line focused on incorporating interactive play with every-day clothingwear. Our target market is geared toward girls 3-10 years of age. Conceptually, the line could be described as dressing a "Barbie Doll" on a tee shirt. There have been several focus groups and each one has been extremely engaging for all participants, of which included children, mothers and teachers. Not only does this clothing line have toy-like interaction, it is also branded with a strong self-empowerment/esteem building structure. The company goal is to make this product relational. And with that, it is our belief that this in turn will make our product not only profitable but also sustainable. There is nothing that resembles this product in todays apparel or toy market and it's very exciting to note that the distribution channels are not limited to one or the other. This line could easily be expanded upon with books/dolls that lend extension to the branding, and of course, to the increase of profits.