Lee Atherton
Windermere, FL (USA)
Role(s):
Sailors Rum Company, Inc
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Startup
Location:
Windermere
Industry:
Wholesale
Year Founded:
2006
Number Employees:
INVALID
Description:
Sailors Rum Company ((URL removed))has several flavored rums plus a traditional Silver rum which we market to the consumers. Line extensions with flavors that do not compete with others will continue to capture the audience. The marketing of 'Giving Back' to military nonprofits that help families in need also locks in many consumers to Sailors Rum.
CEO Lee Atherton is a veteran in the wine and spirits industry of 24 years. He has expertise in sales & marketing, production, design and wholesale channels. Atherton is credited for development, creation and early marketing contributions on Three Olives Vodka while at White Rock. Three Olives is on pace to sell one million cases in 2007.
Atherton hired VP of Operations and former Financial Analyst of JP Morgan Chase, Barb Boler. Bole