Laurent Nicolas
Paris (FRA)
Role(s):
Founder/Owner/Principal
Alenty
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Startup
Location:
Paris
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Description:
Alenty provides the new generation of web analytics. Our unique technology measures all the levels of visitors' engagement :
- banner visibility (how long is a banner actually seen?)
- video viewing (video played and visible)
- usage (engagement on advertising widgets)
- influence (patented influence metering per sector)
Our tools can be installed on websites or embedded into advertising banners.
Our clients are ad agencies (post-campaign analysis, visibility media planning) and publishers (CPM validation and optimization).