Lauren Sickles
Atlanta, GA (USA)
Role(s):
Other
HerGameLife
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Startup
Location:
Atlanta
Industry:
Technology/Web
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
HerGameLife is new digital media property which creates, aggregates, and distributes original written, photo, and video content through multiple online channels aimed at galvanizing female fans (ages 18-49) of the major American male sports. Launching in April 2012 with NFL content, plans include expansion to MLB, NBA, and college football and basketball as well as curated e-commerce for female sports apparel. HerGameLife is an online destination as well as a growing social community connecting female sports fans around the country.