Lauren Benn
Victoria, BC (CAN)
Role(s):
Founder/Owner/Principal
Random Sustainable Style
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Startup
Location:
Victoria
Industry:
Apparel
Year Founded:
2006
Number Employees:
1-10 people
Description:
Random Sustainable Style is an eco-conscious line of street clothing. Each piece is designed and produced locally and printed with artwork by local artists using the latest technology in earth friendly, non toxic screen printing inks. Ethical business practices, and support of local artisan communities lay at the foundation of Random's ideals upon which the company structure has been built. Random's garments target an audience that strays from the traditional 'hippy style' of clothing that spearheaded the movement of earth friendly fashion. With alternative, funky and sometimes controversial styles incorporated- many are attracted to the wears first for their edgy look, with the ethical operations behind the scenes as an added bonus. With three years of selling directly to our customers, Random has incorporated feedback from real women who have shared their challenges, likes, and frustrations about shopping for their body types- and designed pieces that flatter a woman's body with a strong focus on versatility. The topic most revisited when we receive positive feedback is that the garments really hide 'trouble areas' and give the wearer a boosted sense of confidence due to the flattering cut of the clothes. A bonus is that the material feels very luxurious, at a price thats affordable, so it's easy to look good and feel relaxed.