Laura Harper
Las Vegas, NV (USA)
Role(s):
Associate/Staff
Back 9 Network
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Startup
Location:
Las Vegas
Industry:
Media
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Backnine Network is run by a team of world class golf and sports media professionals who aim to create the premier multimedia lifestyle and entertainment network for golf fans globally.
The Golf Channel, which focuses on professional tournaments for the hard core golfer, has an estimated value of $2B. Backnine will be focused on the much larger segment of the golf population and the broader lifestyle appeal of the game. Backnine will be as much a lifestyle network as a sports channel with the next generation of golf programming focused on fun and engaging entertainment and life style content surrounding golf.
Golf is too large to be covered by just one network. There are over 100 million players worldwide and golf is considered to be one of the most affluent sports played today. Golf is a $62 billion industry and as such this network will be a highly desired niche for advertisers.