Laura Donikowski
Lake Mary, FL (USA)
Role(s):
Founder/Owner/Principal
My Gym
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Startup
Location:
Lake Nona
Industry:
Sports/Recreation
Year Founded:
2008
Number Employees:
1-10 people
Description:
My Gym Children’s Fitness Center primarily focuses on forty-five minute to hour long classes for children three months to thirteen years of age. The youngest members (under three and a half) participate in a program that involves both the child and the parent, while older members enroll in independent classes. Class programs vary by age; while the outline remains the same ingredients change on a weekly basis. Enrollment fees are based upon a four-week recurring billing system at $75.00 and a one-time lifetime membership fee of $75.00. This fee allows the child to attend one structured class per week, in addition to one scheduled open gym per week. Additional classes can be added at a 20% discount ($60) and a second child from the same family can attend classes at a 10% discount ($67.50) every four weeks. Classes are held at scheduled times Monday through Friday and even on Saturday mornings.
In addition to weekly classes, My Gym offers exciting two hour long birthday parties on Friday evenings, Saturday afternoons, and Sundays. The cost for each party is $325 for members and $350 for non-members. Birthday parties are an excellent source of additional revenue, as well as a fantastic way of advertising by introducing invited guests to our programs and facility. The birthday child is made the star of the party. Each party features a varying program of games and activities.