Landrus Clark
Sandy Springs, GA (USA)
Role(s):
Founder/Owner/Principal
Clickaticket, llc
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Startup
Location:
Sandy Springs
Industry:
Entertainment
Year Founded:
2000
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Business Summary:
Clickaticket is a company that will supply original and secondary reasonably priced tickets and customized corporate event ticketing services to both individuals and corporations. The customized concierge ticket is a trend element in conducting business.
Management:
Timothy Crim, Managing Partner/CFO/Co-Founder (2009)
Landrus S Clark, President/Founder (2000)
Customer Problem
Our market research has indicated that there is a high level of dissatisfaction among tickets recipients as a result of the lack of high-quality tickets that are also affordable. Our intention is to fill the gap between the high fees and prohibitively expensive tickets and the lackluster secondary ticket market.
Products/Services
Our company provides innovative ticketing solutions for the entertainment and private sectors. ClickAticket was established over 11 years ago and specializes in primary and secondary ticket sales on-line locally and nationally. Our fee schedules and network technology offers pricing advantages over competing ticketing services, along with convenience and security.
Target Market
ClickAticket focuses on four target audience groups that are of all racial backgrounds. The men's and women's age groups are:
1. 18-24
2. 25-34
3. 35-44
4. 45-54
Marketing survey has revealed that, on average, approximately two thirds of concert attendees are female and one third male. According to the U.S. Census Bureau, Census 2009, these people are between the ages of 18-54 who possess disposable incomes of $10,000- $40,000. According to Arbitron most are employed with high school diplomas and 57.8 percent have some college education.
Sales/Marketing Strategy:
To begin aggressive campaign to marketing Clickaticket in its present format! The secondary ticket market will place us in the Primary Market Opportunity upon completion of this campaign. The Secondary Market will always be a part of our program. Online sales, social networking, radio, and other venues of marketing that are best suited to engage new customers for ticketing.
Business Model:
we are seeking business with common customers that have similar marketing needs and services. There are several benefits for Clickaticket using a marketing partnership and they are:
a. Reduced marketing cost
b. Access to new customers
c. Customer loyalty
d. Increased awareness through our branding with partner
e. Explosive growth with lower investment cost
Competitors:
1. Stubhub
2. RazorGator
3. Front Row Seats
4. TicketsNow
Competitive Advantage:
Our competitive edge is our ability to relate to our clients, establishing corporate contacts and the most important of all is lower fees for tickets, while ensuring a profit and growth. We have several proprietary concepts that are yet to be launched and are going to provide the competitive edge we need to be extremely different and profitable. This will enable us to complete a ROI for investments angels and ensure us of a continuous growth.