Lance Cassino

Atlanta, GA (USA)
Role(s):
VP/SVP/Dept Head

Earplug Music Marketing Group

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Location: Atlanta
Industry: Entertainment
Year Founded: 2010
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: EXECUTIVE SUMMARY Introduction This business plan was developed to introduce EARPLUG MUSIC MARKETING GROUP. To potential investors, distributors and strategic partners and assist in raising the capital needed to increase the efforts of the company to market the records of new recording artists. An infusion of capital and strong distribution in addition to current funds by the present partners would allow EARPLUG MUSIC MARKETING GROUP, to fully implement an expanded marketing component. Our Mission EARPLUG MUSIC MARKETING GROUP, mission is to build a record and marketing company using maximum exposure through promotional and marketing concepts that support our artists while concentrating efforts on coast-to-coast CD, DVD sales and digital downloads. EARPLUG MUSIC MARKETING GROUP will use individualized targeted marketing strategies to develop our artists thereby increasing sales, outreach and attendance at stores, concerts and events. EARPLUG MUSIC MARKETING GROUP intends to position itself as a leading commodity in the independent record label industry that will attract the interest of major record labels for buyout prospects. Product and Service EARPLUG MUSIC MARKETING GROUP, primary focus is on “WAKE-UP TOUR 2011" and 20x20 aka PREZ-E-DENT of Hip Hop” the principal Artist. 20x20 aka PREZ-E-DENT of Hip Hop” is an Urban Poetic Rapper with a unique style that blends the knowledge of a politician, the awareness of the struggles within the heart and soul of the urban communities, distinctive deliverance of his consciousness lyrics and the street driven beats which echoes unforgettably. EARPLUG MUSIC MARKETING GROUP will create musical and visual packages consisting of selections of originals, remixes, and collaborations, tools to be used to execute its business objective. To enable greatest coverage through promotional and marketing concepts EARPLUG MUSIC MARKETING GROUP, will engage a thorough campaign. Financial EARPLUG MUSIC MARKETING GROUP would release 20x20 aka PREZ-E-DENT of Hip Hop” CD NEW WORLD INDUSTRY, in second quarter, 2011 in the United States and then expand into the international markets by spring 2012, with its focus on the United Kingdom in Europe and Canada. EARPLUG MUSIC MARKETING GROUP expects that by concentrating on selling quantities of 10,000- 20,000 units per market would yield net profits hence achieving the desired recognition from major labels for a possible buy out. Financial Requirements EARPLUG MUSIC MARKETING GROUP requires one million ($1,000,000.00) to fulfill its objectives. Based on annual sales of one million units, this capital invested over a 90-180 day period would enable EARPLUG MUSIC MARKETING GROUP, to yield an estimated income of approximately five million dollars ($5,000,000.00) in a 12- 24 month period.