Kevin Thomas
columus, OH (USA)
Role(s):
Founder/Owner/Principal
GNR LABS
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Startup
Location:
columus
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Description:
The concept for (URL removed) evolved from frustrations of wasted time. The wasted time you experience when deciding to wing it, load up the car, and go to the store only to find that it is closed or hasn’t opened yet is frustrating. Likewise, the time wasted in searching the web for hours of operation that are either not accurate or not available, then having to deal with navigating automated phone systems to obtain the information you really require. This process is disorganized, frustrating, and is the driving force for the development of (URL removed).
With the (URL removed) solution you can access the specific information you’re looking for from any PC, mobile phone, or portable internet device. The inherent value of (URL removed) is that the service provides instant gratification for the user. The average user of (URL removed) is looking for a specific location at a specific time or in short range of time. Our customers will be able to both save and make considerable revenue through targeted and competitive advertising.
Targeted advertising will ensure that our customers are placing their ads on results that are specifically returned for users seeking their locations. No longer will advertisers simply place their marketing efforts in random locations based on keywords that may or may not pertain to their services. Through our targeted advertising campaigns, customer’s ads will only appear in accordance with the specific store locations they choose. The customer can now avoid paying for click joy riders who may only be wasting time.
Competitive advertising will allow our customers to compete for advertising space with their closest market competition. Through a bid process competitors can place ads or coupons on their competitions returned results thus giving the consumer new options they may not have considered otherwise.
Competitive advertising will demand a higher value but returns a much greater value. Competitive advertising works to drive consumer spending away from the competition and towards the advertiser’s storefront. The unique value of the (URL removed) competitive advertising campaign is that now the customer can target their advertising down to the specific location. Within the competitive advertising pricing structure we will give the advertiser the ability to pay for exclusive rights to all or part of their own results space.
With the short time to market and targeted audience customers will be able to realize very close to immediate benefits. Depending on their marketing approach and how aggressive they choose to be, the turn around on the marketing effects can range from a few days to a few hours.