Kevin Higby

Washington Park, IL (USA)
Role(s):
Founder/Owner/Principal

Angels and Devils

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Location: Washington Park
Industry: Entertainment
Year Founded: 2011
Number Employees: 10-50 people
Business Stage: Creation/Idea
Entity Type: Not Incorporated
Description: It will be a strip club in the Washington Park, Illinois area. The industry is highly profitable, and looking for funding to get it started. Looking for 2-3 million to buy land, have it built, and buy everything we need to make it a success. Here is part of the Business plan: Business plan Angels and Devils Kevin Higby Co-Owner 1726 Parkway Acres Ct (Phone # removed)1.0 Executive Summary 1.1 Introduction Angels and Devils club plans to bring a quality club with a unique multigenerational appeal escaping the crowded ordinary nightclub scene in the area by offering a combination of striptease and luxury of a true club with an authentic full bar in the community. Angels and Devils will provide an experience of a truly impeccable service and entertainment that make it feel like the world revolves around you. Angels and Devils will be a great place to get away and relax. Unlike other area establishments, Angels and Devils will combine and offer services and products such as drink specials, live entertainment, high definition televisions and screens, dance stages, separate sound zones and an authentic full bar for guests to keep them coming back for any occasion. Angels and Devils wants to capitalize in the growing trend of getting away from living a life of pure work and no play. Angels and Devils employees will be trained to assess, suggest, and encourage participation in one of many types of activities to make guests feel comfortable and increase socializing among guests and entertainers. Angels and Devils wants to attract new customers as well by actively advertising and participating in various community events to gain exposure and new visitors. Angels and Devils is currently seeking funding from investors to buy land, the building, equipment, products, and other needs so we can start operations. 1.2 Objectives Operation objectives for this company are: 1. Establish local recognition as the best place to go for entertainment and quality atmosphere in the area 2. Improve the quality of products and services currently available in the area. 3) Sales growth to see net profits exceed $325,000 by the end of year three. 1.3 Key Projections 1. Net profits of $135,000 by end of year one. 2. Net profits of $243,000 by the end of the third quarter in year two. 3. Net profits exceeding $325,000 by the end of year three. 2.0 Business Description 2.1 Mission Statement Provide our guests with unmatched quality in entertainment services by offering services and products of utmost quality and character. 2.2 Legal Structure The company will be initially established as a general partnership by Mr. Kevin Higby and Mr. Chase Bresnahan. 2.3 History Mr. Kevin Higby has always enjoyed visiting area clubs and bars to celebrate his friends birthdays or special events. However, he always hated that none of these places provide a very inviting atmosphere. Then recently one of the clubs he frequently visited announced it was going to close. Currently working in a strip club, Mr. Higby quickly recognized that there would be an excellent opportunity to provide a better service to the area. That is when Mr. Higby got the idea of operating a club featuring many of the services, products, and atmosphere the traditional locations in the area does not offer. Angels and Devils wants to turn it’s visiting customers into lifelong patrons by providing quality entertainment and services year round. Angels and Devils will provide the following types of products and services including: Entertainment Dancers High definition Televisions High definition Screens Alcoholic Beverages Beer Liquor Mixed Drinks Dance Floor Stage Bar Style Foods State of the Art Sound Intelligent Lighting Full sized Bar 3.0 Market Summary Angels and Devils will bring unique products and services together under one roof to the area. Other places in the area have simply taken their eye off the ball and ignored many of the services and products available and sought after by the area’s customers. This shift in attention has provided Angels and Devils with a unique opportunity to attract displaced customers and services by becoming the premier provider of live entertainment, products, and services to one of the nations fastest growing areas. 3.1 SIC Description SIC Code: 5813 Drinking Places (Alcoholic Beverages) Establishments primarily engaged in the retail sale of alcoholic drinks, such as beer, ale, wine, and liquor, for consumption on the premises. The sale of food frequently accounts for a substantial portion of the receipts of these establishments. Bars (alcoholic beverage drinking places) Beer Gardens (drinking places) Beer Parlors (tap rooms) Beer taverns Beer, wine, and liquor: Sales for on-premise consumption Bottle Clubs (drinking places) Cabarets Cocktail lounges Discotheques, alcoholic beverage Drinking places, alcoholic beverages Nightclubs Saloons (drinking places) Tap rooms (drinking places) Taverns (drinking places) Wine Bars 3.2 Competitive Advantage Angels and Devils primary advantage is going to be its approach of offering attractions and services that is no longer in the area because of a club closing its doors. Angels and Devils will take a strong position against any local competitors and set entry barriers high by offering superior service and familiar faces by hiring some of the displaced bartenders and staff from the closing club. Angels and Devils will also support local events and projects to increase exposure and recognition throughout the community. 3.3 Target Market The companies target market is made up of these groups, the area’s and nations faster growing age groups. 1. Customers in their Thirties (30s) 2. Customers in their Forties (40s) 3. Customers in their Fifties (50s) 3.4 Competition Although Angels and Devils is entering a market where several current competitors exist, one in the area has already closed. Angels and Devils will introduce many services and products not found before in the area. Angels and Devils success will attract the attention of competitors quickly. Angels and Devils will excel in customer service and be known as the best place to go for quality live entertainment and an inviting atmosphere. 3.5 Entry Barriers These are the potential entry barriers for Angels and Devils 1. Zoning for commercial operations 2. Competitor’s resistance to new competition 3. Local resistance to operations by residents and businesses. 4. State and local business ordinances. 4.0 Management Angels and Devils is being founded by a determined consumer, and experienced business leader. 4.1 Introductions and backgrounds Mr. Kevin Higby has been working on this idea for the past three years. Having visited and worked in a strip club gave him the knowledge to know what it takes to run one. Not until the recent announcement that one of the local area’s clubs he’d known and visited for many years did he decide to act upon it. His knowledge and experience bring a unique angle to this business idea. Mr. Chase Bresnahan has been a friend of Mr. Higby for years. Currently working with Mr. Higby at a local club. His organizational skills, experience, and attention to detail are essential for its success. 4.2 Organizational Structure Mr. Kevin Higby and Mr. Chase Bresnahan will oversee performers and services to patrons, as well as assist in managing the operation. A full time manager will be brought in to run the operation’s daily tasks. Hiring and training will be performed by the owners. 4.3 Ownership Mr. Kevin Higby and Mr. Chase Bresnahan will each hold a 50% share of the company. 5.0 Operations 5.1 Marketing Strategy Angels and Devils will begin marketing itself by sending out local press releases about it’s planned attractions and services. Location has not been decided, but will be in Washington Park, where all the target groups can easily be found and adequate parking is available. Success will depend on establishing a comfortable atmosphere that welcomes customers to stop by. Advertising will include newspaper ads in local papers and in local private editions of special events publications. We will also do some advertising on local high traffic websites that reach our target markets and sponsorship of events held locally for additional exposure. We will also maintain a website capable of announcing events and special sales. Information about products and services will also be a part of the website. 5.2 Personnel Personnel will consist of five individuals to start with, adding additional help as needed. Mr. Kevin Higby and Mr. Chase Bresnahan will handle office duties and service to patrons, as well as assist in managing day to day tasks. The operations manager will oversee all day to day duties, full time employees, and part time employees. Employees will provide customer service, cashiering duties, and cleaning tasks. Part time employees will be brought in during peak times. 5.3 E-Commerce The website will be initially composed by a local webmaster that will create a site that meets our needs and can be expanded and updated. Website marketing will begin with including our website address in all correspondence. Submission to search engines will also be done as standard procedure. We currently will just consider paid advertising online, however we will look into using co-branded advertising offers by local businesses to increase recognition and establishment awareness. 6.0 Risks 6.1 External Risks All businesses have external risks, in any case the company will make every attempt to foresee, prepare, and minimize the possible loss. These risks may include: 1. Political Unrest 2. Law or ordinance changes 3. Municipal infrastructure work (such as road work) 4. Natural Disasters 5. Terrorist Activity 6. New Competition 7. Environmental Changes 8. Theft (Burglary). 6.2 Internal Risks As well, all businesses have internal risks, in any case the company will make every attempt to prepare, manage, and minimize the possible loss. These risks may include: 1. Internal Sabotage (employee theft, embezzlement, exposure of secrets) 2. Employee Attraction and Retention 3. Accidents 4. Utility Service Interruption 5. Computer Breakdowns 6. Fire 7. Water Damage