Kenneth M Christopher
Christiana, PA (USA)
Role(s):
Founder/Owner/Principal
Sure Fitness LLC
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Startup
Location:
Christiana
Industry:
Manufacturing
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Invest in a Body Core and Abdominal Exercise Product
Investment Summary: "Exercise Should Enhance Your Life - Not Control Your Life"
Our company has developed a body core and abdominal exercise product. It's an amazing abdominal exerciser that gives you a full, total core workout in one simple and steady motion, all from a highly effective seated position. Our product is easy to use and designed and produced to the highest standard to ensure that it delivers real results to our customers.
The fitness industry is currently witnessing two significant trends. The first trend is the desire for equipment that is able to target specific body parts. This bodes perfect for our product, which is focused on a small, but most important section of the body.
Americans are also increasingly aware of the decrease of free time they have. Consequently, people are looking for machines that provide the greatest fitness benefit in the least amount of time. Our main target market is individuals who are seeking a convenient, affordable, and time efficient methods of obtaining health and fitness.
The home exercise fitness equipment purchaser market is a market that has overlapping but distinct characteristics with health club members market. One of the main differences is that health club members are more likely to quit their exercise program than those who start a workout program at home on their own.
The home fitness market has mushroomed since the early '80s.
The investment is for the first 90 Day operation to start up the company. The investment will be for the following: Obtaining a building, salaries, hourly payroll, obtaining materials and equipment for manufacturing 5,000 units, advertising and marketing, insurances, product liability. After 90 days the company will be working off the return of income. Within the first 365 days with the proper exposure from TV and Internet, the company will be profitable after selling the first 220,000 units.
Our Company's Business Plan shows a modest operating surplus for the first five (5) years of operation. The growth for each year will be between 10% & 20%.
EBITDA: Year 1: $3,351,439; Year 2: $3,824,060; Year 3: $4,458,094;
Year 4: $5,151,111; Year 5: $5,972, 710.
An investor will be able to exit the company if so desired after 24 month for the percentage they bought in at and the value of the company at the time of exiting.