Ken Lipkowitz
Waverly, IA (USA)
Role(s):
The Victory Lane Group
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Startup
Location:
Waverly
Industry:
Sports/Recreation
Year Founded:
2007
Number Employees:
INVALID
Description:
I have assembled the first diversity motorsports team in NASCAR. Fortune 1000's spend large amounts of their marketing budgets to reach the 75 million race fans in the U.S. By adding diversity to the equation companies can now reach the the Hispanic and African American markets which have a combined purchasing power of 1.6 trillion dollars. A total of 155 million Americans fall into the scope of this demographic. There in no other venue that can deliver this reach therefore these companies will invest their resources with us to get maximum exposure for their brand and this equals substantial ROI. Many of these sponsorship agreements are in the working stages currently.