Ken Holladay
Provo, UT (USA)
Role(s):
Founder/Owner/Principal
Goegghead.com
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Startup
Location:
Provo
Industry:
Internet
Year Founded:
2008
Number Employees:
1-10 people
Description:
GOEGGHEAD, established in January 2008 and based in Provo, Utah, is an extension of recent, ground-breaking developments in social networking. It employs a social-networking platform in conjunction with job postings and the hiring process. GOEGGHEAD revolutionizes the way recruiters interact with today’s emerging professionals. This unique platform ensures that recruiters can easily search for the ideal employee by assessing personalities and qualifications, and also by comparing candidates to a company’s culture.
The company’s management team plans to reach over 30,000 customers and over 2 million users with its services in three years. The team also expects the company to be profitable by the end of the second year.
Problem & Opportunity
Online job recruiters face many problems: limited budgets, small reach, and access to only jobseekers’ generic information. Browsing resumes and reading cover letters doesn’t give an employer enough information to make a fully-informed decision on whether or not to pursue a candidate. Jobseekers face similar problems, including little career guidance, the limitations of traditional resumes, having to answer the same generic questions interview after interview, out-dated job postings, and underutilization of their professional network.
These problems create a communication gap in the online job industry. This, in turn, creates a tremendous opportunity to obtain a substantial portion of the market, by simply filling the communication gap. Since the US online job search market was worth about $2.4 billion in 2007, capitalizing on this opportunity would prove to be very profitable.
Solution
GOEGGHEAD is the solution to effective job searching and job recruiting. In addition to resumes, cover letters, and contact information, recruiters will also have access to exclusive information such as personality test results, skill test results, credential checks, custom video interviews, and an extensive social network.
Prospective employees create a personal profile, take assessments, receive the latest industry information, receive guidance throughout the job seeking process, and interact with recruiters across the nation. Links to company profiles and to each company’s own up-to-date job listings ensure accuracy with all jobs found through GOEGGHEAD.
1.2 Competitive Advantage & Differentiation
Even though there are many companies in the online job-recruiting/job-seeking industry, the market space is far from saturated. The majority of these companies are complacent with the business models that have achieved great success in the past, and they haven’t changed much since they launched about ten years ago. Innovation is desperately needed to provide the communication tools that are needed to effectively connect recruiters with a new generation of technology-savvy employees.
GOEGGHEAD’s platform is tailored specifically to this new generation of employees. GOEGGHEAD’s combination of social networking, relevant job postings, and rich media (videos, photos, etc.) enables jobseekers to do more than just search for a job - it essentially enables the jobs to find them.
Once a prospective employee completes his or her profile, the employer uses these new tools to access candidates’ qualifications through rich media, rather than the traditional resume. This unique combination of services cuts the time and cost of hiring a new employee.